This policy governs only Adtival.com (hereinafter may referred to as 'Adtival', 'We' or 'Us') use and disclosure of information we collect when users elect to use the Adtival widget, visit a publisher web site that includes the Adtival widget or uses Adtival Services, or view advertisements we serve. This policy does not otherwise apply to the practices of other web sites, third-party advertisers or advertising networks, or other services or companies that we do not own, manage or control. We do not control the privacy practices of such third parties, and you are subject to the privacy policies of those third parties when you use their services.
If you elect to register with us, you will be providing us with certain information, some of which identifies you personally, such as your email address, and other registration information. From time to time, you may also provide us with additional information about yourself if you engage in any other transactions with us, for example, when you give us your phone number to seek customer support. We call this information you provide to us directly "Registration Information".
We use and disclosure of information we collect when users elect to use the Adtival's widget, visit a publisher web site that includes the Adtival's widget or uses Adtival Services, or view advertisements we serve.
We ask for Personally Identifiable Information such as your name and e-mail address when you register for a Adtival account with the Service, or if you correspond with us (in which case we will also retain our responses). If you purchase services or sign up for a paid subscription, then we will also ask for additional information, such as your credit card number and billing address. We may also retain any messages you send through the Service, and may collect information you provide in User Content you post to the Service. We may receive Personally Identifiable Information about you from third parties, including, for example, information about your transactions, purchase history, or relationships with various product and service providers, and your use of certain applications.
We collect information when you visit our web site, use or interact with Adtival services, when you visit our partner publishers' web sites that use our widget or Adtival services, and when you view or click advertisements that we serve or are served on our behalf. This information could include general click stream behavior such as web pages viewed (including the URL addresses of such pages), search queries from which users are directed to a page, navigation from page to page through the Adtival services, time spent on each page, and items that you click or select ("Usage Information"). This Usage Information also may include IP address, information about your geographic location derived from your IP address and the domain name of your Internet Service Provider.
We also collect and use information about your interactions with the Service in a manner and format that does not identify you as an individual ("Non-Personally Identifiable Information"). We may collect, use, and disclose Non-Personally Identifiable Information as set forth below.
Analytics Information: We use both our and third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, your browser's width and height, and other information that assists us in improving the Service. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.
Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.
Clear Gifs/Web Beacons Information: When you use the Service, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our users anonymously. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information is allows for more accurate reporting and improvement of the Service.
We may receive, transfer and collect information from users of third party sites which use the Adtival service ("Partner Sites") about you and your usage of the Adtival Service on their sites. Unless you have allowed the Partner Site to share Personally Identifiable Information, such information will not include Personally Identifiable Information, but may include Non-Personally Identifiable Information and/or report anonymous information about your usage of the Partner Site and the Adtival Service on that site.
Following termination or deactivation of your Adtival account, Adtival may retain your profile information and User Content for a commercially reasonable time for backup, archival, or audit purposes. Furthermore, Adtival may retain and continue to use indefinitely all information (including User Content) contained in your communications to other Users or posted to public or semi-public areas of the Service after termination or deactivation of your Adtival account. Adtival reserves the right, but has no obligation, to monitor the User Content you post on the Service. We reserve the right to remove any such information or material for any reason or no reason, including without limitation if in our sole opinion such information or material violates, or may violate, any applicable law or our Terms of Service, or to protect or defend our rights or property or those of any third party. Adtival also reserves the right to remove information upon the request of any third party.
How We Use and Share Non-Personally Identifiable Information
We use the Usage Information we collect and information collected from our third-party partners to assemble non-personal, demographic and behavioral information to group users that share a common interest into "Audience Segments." These Audience Segments do not contain Personally Identifiable Information; for example, these segments may disclose that a user located in a geographic area may be interested in cars, but this information does not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We will use these Audience Segments (a) to match advertisements that may be of interest to our users that fall within that segment and (b) to assist our advertisers, ad networks, and publisher web sites to deliver advertisements and offers that may be of interest to users within a given segment.
We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.
We may share non-aggregate, non-personally identifiable Usage Information, including audience segments, with third party advertisers and publishers to assist us and them in delivering relevant, targeted advertising that is aligned with user interests. For example, these companies may use such information (e.g., click stream information, time and date, subject of advertisements clicked or scrolled over) in order to provide advertisements about goods and services likely to be of greater interest to you. Your preferences collected through this process may be used to influence which types of marketing messages you receive across sites that we work with.
We may also share aggregate statistical information about our services with advertisers and publishers. We do not provide any personally identifiable information to these third parties.
Please note that an advertiser may ask Adtival to show an ad to a certain audience of Users (e.g., based on demographics or other interests). In that situation, Adtival determines the target audience and Adtival serves the advertising to that audience and only provides anonymous aggregated data to the advertiser. If you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.
All registered users may review, update or correct the Personally Identifiable Information provided in their registration or account profile by changing their "user preferences" in their account. If you choose to opt out entirely, then your account may become deactivated and you will need to re-register should you decide to opt-in again. To delete your account entirely, please email us at [email protected] However, you understand and agree that we are not able to remove your Personally Identifiable Information from the records of any third party who has been provided with your information in compliance with the use and sharing policy outlined above.
Adtival is very concerned with safeguarding your information. Adtival uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Service. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from Adtival, at all times. Notwithstanding the foregoing measures, Adtival cannot ensure or warrant the security of any information you transmit to Adtival or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of Adtival' distributors, such as social networks. Adtival is not responsible for the functionality or security measures of any third party.
This Site is not directed to children under 16. We do not knowingly collect or solicit personal information from children under 16 or knowingly allow such persons to register for an account. If you are under 16, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 16 is allowed to provide any personal information to or on Adtival. In the event that we learn that we have collected personal information from a child under age 16 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 16, please contact us at [email protected].
We reserve the right to transfer your personal information in the event of a transfer of ownership of Adtival, such as acquisition by or merger with another company.